Social Media Marketing

2 things to do today that can immediately improve your IG page score and get you noticed more

Now that we have established and understood the new IG algorithm more and what it favours, we can get a bit more into improving your page ranking and getting noticed.

Find your niche

Instagram puts each account/page into a”box” if you will. This is your niche. Why is this important to know? Well simply put, the more accurate and precise your content to your niche, the easier and quicker it is for people to find you. More importantly those who will be able to search and find your page will be your target audience who are into and interact with the same niche as you.

Now it may sound pretty simple, just pick a niche and post about that right? Well, it sounds simple enough in theory but its quite easy to get carried away on IG and post about anything and everything. In order to get your page recognised by IG, as a particular, clear niche, and to get IG to categorise it as such, we need to make conscious effort to post content only (or largely) related to a specific topic ie. fashion, food, makeup, travel etc and to follow and engage with other pages in that niche as well. This way IG’s algorithm will be able to clearly define your niche. Once you have been clearly categorised, other pages (users) in the same niche and these looking for services etc in your niche (your target audience), will be able find you quickly and much more easily thus increasing your potential for much higher follow rate and engagement than you have now. If you look at a screen grab of my insta page you will see its mainly fashion and lifestyle inspired. So that’s the niche I would be categorised as/in.

How do you tell if you you have got your niche right?

The explore section/page can tell you a lot about how the IG algorithm sees your page. In a similar way as facebook and google track the habits and interests of its users, so too does the IG algorithm. It tracks what you post, the other IG accounts that you loo at, search for, follow and like and forms an “opinion” about what you would like to see and the niche you’re interested in. So to check what the overall “opinion” and niche IG has put you into, go check your explore page. The things that you are most interested in should come up and if you have been using these categorisation “rules” we have been chatting about, you explore page should have similar content as your actual account page. So for example when I check my explore page , it looks like this below. As mentioned earlier, my page is focused on fashion and lifestyle and that’s what I get when I look at the explore page. Iv attached screen grab below as an example.

Research your niche tribe

Im a big believer in surrounding yourself with being as good and “better” than you are in certain things. When you find your niche, find those people in your niche with similar and better engagement and reach than you, and check out their pages and their content. You will find similar trends with a few of them like the types of content that’s doing well within that niche, the hashtags they are using that’s working, the location and times of day they are posting that’s getting great engagement etc. Try incorporating these into your posting style and content until you see engagement go up. you will then know what works for you and your audience.

Try these 2 things on your page and don’t forget to engage with other users. This is social media after all so lets be social and help each other grow:)

Dont forget to hit “follow” on here to stay updated with new posts etc and comment on what you are struggling with on IG or what you have found helped you.

Best Wishes

Arita and Team Sol Media X

arita bagwandin – Ceo: Sol Media \influencer\blogger
Social Media Marketing

understanding the new IG algorithm and how to make it work for you

Instagram is fun, with beautiful, fun pictures/video. Users get to share their daily lives, business ideas and promote their products and brand in a creative, effective way that can reach millions of people at a click of a button. Sounds simple and a no brainer right? Not Quite most would say. As much fun as IG is, we also need to remember that its a business and like many businesses, IG is always looking for ways to improve and get its users to spend more time on the platform. It also needs to constantly keep up with its competitors, its most recent being Tik-Tok.

To understand the way IG works, I liken it to a parent or teacher. It likes all of its users but plays favourites and offers rewards. When IG launches a new feature for eg. (its latest being reels), it wants as many people using it as possible and the more you use it and “promote it”, the more the algorithm will favour your page and content and feature that to more users. So what do I mean by “promote” new features? It simply means that the way you use the feature attracts more people to using the feature and IG as a whole. This would be using call to actions in your posts, make sure to engage with people and encourage more engagements on IG. The algorithm in turn sees this and you (your content ), pulling more users to IG and will in turn show your content to more people, helping you grow your account/following. That is really the key to building your account and following with real, higher engagement levels as well.

Iv added an example below of a screenshot of one of my posts. Here I was nearing the end of the work day, along with other people in the world (many of my followers in other parts of the world may have already finished work at that time), and I did a simple story trying to touch base with everyone asking how everything is going. I love engaging with people and hearing how everyones doing, what’s been happening etc, so its a great way to engage while still being authentic and true to who you are because that truly is the biggest secret, be yourself. Nobody can do You, Like You hunny! X

Reels, which as I mentioned is IG’s newest feature. Its the short-form video sharing and editing feature, that allows you to create 15-second videos that can be created and personalised with editing tools and various effects including the option to add music and a host of other things. The easiest way to get your IG going and growing is to always try and use IG’s latest feature introductions, as this will prompt the algorithm to “reward you” and promote your account and content to more people. But what happens if you don’t like a new feature? Reels for eg. are all about creating video content and I am not a video person. So I would either need to get comfortable with making videos or I someone like me needs to put in extra effort with the rest of my content which needs to include all types of IG “promotion” like mentioned ie. calls to action, engagement with other pages, post regularly and consistently, post content that I know my audience will engage with (remember the content you create is for your audience, so it should be what they want to see, and see more of so that you get and keep them engaged). So if you love any new feature that IG rolls out, great! Use it as much as you can and leverage it to get more eyes on your page. If not, well even if you do, as a general golden rule to growing your account, use these rules to gain favour with the IG algorithm to grow on IG.

Golden Rules to grow your IG:

  • Post to IG often and consistently
  • Create quality content
  • Create and post content for your audience, not yourself.
  • Create content that encourages engagement ie. include calls to action, respond to other posts/comments, ask questions to promote conversation.
  • Check the most popular times in your country that your audience is most active, and post at those times.
  • Try to use IG’s newest feature introductions.

And that is, in a nutshell, your quick guide to kickstarting your IG and boosting your page to increase your engagement and following.

Remember to click “follow” so that you keep updated with all my posts and tips.

Happy Posting

Arita X

Arita Bagwandin – CEO / Influencer: Sol Media
Social Media Marketing

Sol Media Blog – How to win at social media

The social media marketing wave is here, and its here to stay! For a long while many people, brands and companies were convinced that this new way of “promoting and advertising” themselves was just a hype and just like many fads over the years, social media too would fizzle but we were wrong. Social media has become the best tool to use to get millions of people, wherever they may be in the world, to read about your brand, see your products and engage with you and in turn, you with your customers. It is a tool that provides almost immediate insights into what’s working, how its working and what you can change or do better or more of in order to get the desired results.

So understanding the power of social media marketing is easy, trying to navigate through the algorithms and various “must haves” in order to be truly successful at it, is a bit more challenging. Thats why we are here!

I have been on social media and in marketing for many years now, so needless to say iv picked up a few things along the way:). Little nuggets of gold that I want to share with you to help you get to where you need to be. Ill be especially focused on instagram so if that’s something you need some help with, subscribe on here and follow us on instagram to stay updated

There are little things that you can change on your instagram from the profile name you choose to your hashtags, that will help to increase noticeability and engagement. And my job is to help you understand how to work with these so that you can get on the road to insta stardom πŸ™‚