Now that we have established and understood the new IG algorithm more and what it favours, we can get a bit more into improving your page ranking and getting noticed.
Find your niche
Instagram puts each account/page into a”box” if you will. This is your niche. Why is this important to know? Well simply put, the more accurate and precise your content to your niche, the easier and quicker it is for people to find you. More importantly those who will be able to search and find your page will be your target audience who are into and interact with the same niche as you.
Now it may sound pretty simple, just pick a niche and post about that right? Well, it sounds simple enough in theory but its quite easy to get carried away on IG and post about anything and everything. In order to get your page recognised by IG, as a particular, clear niche, and to get IG to categorise it as such, we need to make conscious effort to post content only (or largely) related to a specific topic ie. fashion, food, makeup, travel etc and to follow and engage with other pages in that niche as well. This way IG’s algorithm will be able to clearly define your niche. Once you have been clearly categorised, other pages (users) in the same niche and these looking for services etc in your niche (your target audience), will be able find you quickly and much more easily thus increasing your potential for much higher follow rate and engagement than you have now. If you look at a screen grab of my insta page you will see its mainly fashion and lifestyle inspired. So that’s the niche I would be categorised as/in.
How do you tell if you you have got your niche right?
The explore section/page can tell you a lot about how the IG algorithm sees your page. In a similar way as facebook and google track the habits and interests of its users, so too does the IG algorithm. It tracks what you post, the other IG accounts that you loo at, search for, follow and like and forms an “opinion” about what you would like to see and the niche you’re interested in. So to check what the overall “opinion” and niche IG has put you into, go check your explore page. The things that you are most interested in should come up and if you have been using these categorisation “rules” we have been chatting about, you explore page should have similar content as your actual account page. So for example when I check my explore page , it looks like this below. As mentioned earlier, my page is focused on fashion and lifestyle and that’s what I get when I look at the explore page. Iv attached screen grab below as an example.
Research your niche tribe
Im a big believer in surrounding yourself with being as good and “better” than you are in certain things. When you find your niche, find those people in your niche with similar and better engagement and reach than you, and check out their pages and their content. You will find similar trends with a few of them like the types of content that’s doing well within that niche, the hashtags they are using that’s working, the location and times of day they are posting that’s getting great engagement etc. Try incorporating these into your posting style and content until you see engagement go up. you will then know what works for you and your audience.
Try these 2 things on your page and don’t forget to engage with other users. This is social media after all so lets be social and help each other grow:)
Dont forget to hit “follow” on here to stay updated with new posts etc and comment on what you are struggling with on IG or what you have found helped you.
Arita and Team Sol Media X