Social Media Marketing

2 things to do today that can immediately improve your IG page score and get you noticed more

Now that we have established and understood the new IG algorithm more and what it favours, we can get a bit more into improving your page ranking and getting noticed.

Find your niche

Instagram puts each account/page into a”box” if you will. This is your niche. Why is this important to know? Well simply put, the more accurate and precise your content to your niche, the easier and quicker it is for people to find you. More importantly those who will be able to search and find your page will be your target audience who are into and interact with the same niche as you.

Now it may sound pretty simple, just pick a niche and post about that right? Well, it sounds simple enough in theory but its quite easy to get carried away on IG and post about anything and everything. In order to get your page recognised by IG, as a particular, clear niche, and to get IG to categorise it as such, we need to make conscious effort to post content only (or largely) related to a specific topic ie. fashion, food, makeup, travel etc and to follow and engage with other pages in that niche as well. This way IG’s algorithm will be able to clearly define your niche. Once you have been clearly categorised, other pages (users) in the same niche and these looking for services etc in your niche (your target audience), will be able find you quickly and much more easily thus increasing your potential for much higher follow rate and engagement than you have now. If you look at a screen grab of my insta page you will see its mainly fashion and lifestyle inspired. So that’s the niche I would be categorised as/in.

How do you tell if you you have got your niche right?

The explore section/page can tell you a lot about how the IG algorithm sees your page. In a similar way as facebook and google track the habits and interests of its users, so too does the IG algorithm. It tracks what you post, the other IG accounts that you loo at, search for, follow and like and forms an “opinion” about what you would like to see and the niche you’re interested in. So to check what the overall “opinion” and niche IG has put you into, go check your explore page. The things that you are most interested in should come up and if you have been using these categorisation “rules” we have been chatting about, you explore page should have similar content as your actual account page. So for example when I check my explore page , it looks like this below. As mentioned earlier, my page is focused on fashion and lifestyle and that’s what I get when I look at the explore page. Iv attached screen grab below as an example.

Research your niche tribe

Im a big believer in surrounding yourself with being as good and “better” than you are in certain things. When you find your niche, find those people in your niche with similar and better engagement and reach than you, and check out their pages and their content. You will find similar trends with a few of them like the types of content that’s doing well within that niche, the hashtags they are using that’s working, the location and times of day they are posting that’s getting great engagement etc. Try incorporating these into your posting style and content until you see engagement go up. you will then know what works for you and your audience.

Try these 2 things on your page and don’t forget to engage with other users. This is social media after all so lets be social and help each other grow:)

Dont forget to hit “follow” on here to stay updated with new posts etc and comment on what you are struggling with on IG or what you have found helped you.

Best Wishes

Arita and Team Sol Media X

arita bagwandin – Ceo: Sol Media \influencer\blogger
Social Media Marketing

How to use IG Reels to grow your audience

So im sure most of you have noticed IG’s newest feature, “Reels”. If you are not yet familiar with it, let me start with a quick overview of what you can expect when using this feature.

Reels allow you to create 15 second videos and share them with other IG users. It shows up on a dedicated “reel” feed on the explore page.

As I explained in my previous post understanding how the IG algorithm works, IG rewards users who attract other users to the platform and those who encourage users to spend as much time on the platform as possible. So currently as its trying to push its newest Reels feature, instagram is “rewarding” those accounts that are using reels, by featuring them to more users hence increasing users exposure. This is a great way to grow your account following and engagement (rate). So trying to use the feature and create /share content that resonates with your followers /niche is a great way to gain momentum on IG.

Reels offer really great options to create and edit your videos, incl. music, special effects, text etc. The objective is to entertain people and these tools are fantastic to create just that – entertaining content for your existing and new followers. Reels are shared to the explore page but you can also share it on your feed and as a story.

So how exactly do you create and share them? Personally I found it quite daunting at first but once you try it, and actually see the content you are able to create, it can be really fun.

  • To create a reel, tap on the plus (+) button at the top right of the screen in the IG app.
How to use IG reels
  • Tap on “reel” and you will open up the reels screen where you can record your video or you can choose to upload an existing video from your phone.
how to share IG reels
  • once you have recorded or selected your video, you can now do the fun bits:) Add effects. The various options for effects you can add to your reel is on the left of the screen. You can select to add music/audio, choose the speed and add effects (filters). ps. If recording a video, you also have the self timer option where the effects are located, which is brilliant for those of us recording our own videos.
how to share IG reels
  • While recording a video, you can stop the recording at any time and start another mini clip. When you’re done recording you can use the align button, (its the last button under the effects buttons, just below the timer button). The align button allows you to line up your various clips that you recorded, to form 1 reel. Im sure many of you have seen the now famous “changing clothes” videos that many creators on IG are posting. This align option is great to create that type of content where you are in one outfit and with a snap of the finger or a quick jump on the spot, you are in your full glam. You can create makeup tutorial style videos, add friends, hair tutorials etc, the options are limitless. And that’s what makes Reels so exciting. It gives you the option of creating your own creative content with endless possibilities of how to do that.
  • Once your video editing is done, you are ready to share your reel with the world. To post, push “>” button at bottom right of the screen. This will allow you to then add a caption and your hashtags (make sure to follow the blog for upcoming post on importance of hashtags, how to choose them and all that good stuff:)) Before posting you can also choose if you would also like your reel being shared on your feed and/or to your stories. As you will see in the example (pic) below, instagram automatically selects for your reel to be shared on your feed as well but you can choose to turn that off simply by clicking “also share to feed” button. Once you have done that, simply hit “share” at the bottom centre of screen.

Yay, congrats your first reels has now been posted. Most important thing to remember is to try and be consistent (I know I say this all the time, but it is key), create engaging content and HAVE FUN. People can sense and are drawn to people who enjoy what they do and are passionate about it so find you passion, you niche and have a blast!

Happy Posting

Arita X