Social Media Marketing

How to use IG Reels to grow your audience

So im sure most of you have noticed IG’s newest feature, “Reels”. If you are not yet familiar with it, let me start with a quick overview of what you can expect when using this feature.

Reels allow you to create 15 second videos and share them with other IG users. It shows up on a dedicated “reel” feed on the explore page.

As I explained in my previous post understanding how the IG algorithm works, IG rewards users who attract other users to the platform and those who encourage users to spend as much time on the platform as possible. So currently as its trying to push its newest Reels feature, instagram is “rewarding” those accounts that are using reels, by featuring them to more users hence increasing users exposure. This is a great way to grow your account following and engagement (rate). So trying to use the feature and create /share content that resonates with your followers /niche is a great way to gain momentum on IG.

Reels offer really great options to create and edit your videos, incl. music, special effects, text etc. The objective is to entertain people and these tools are fantastic to create just that – entertaining content for your existing and new followers. Reels are shared to the explore page but you can also share it on your feed and as a story.

So how exactly do you create and share them? Personally I found it quite daunting at first but once you try it, and actually see the content you are able to create, it can be really fun.

  • To create a reel, tap on the plus (+) button at the top right of the screen in the IG app.
How to use IG reels
  • Tap on “reel” and you will open up the reels screen where you can record your video or you can choose to upload an existing video from your phone.
how to share IG reels
  • once you have recorded or selected your video, you can now do the fun bits:) Add effects. The various options for effects you can add to your reel is on the left of the screen. You can select to add music/audio, choose the speed and add effects (filters). ps. If recording a video, you also have the self timer option where the effects are located, which is brilliant for those of us recording our own videos.
how to share IG reels
  • While recording a video, you can stop the recording at any time and start another mini clip. When you’re done recording you can use the align button, (its the last button under the effects buttons, just below the timer button). The align button allows you to line up your various clips that you recorded, to form 1 reel. Im sure many of you have seen the now famous “changing clothes” videos that many creators on IG are posting. This align option is great to create that type of content where you are in one outfit and with a snap of the finger or a quick jump on the spot, you are in your full glam. You can create makeup tutorial style videos, add friends, hair tutorials etc, the options are limitless. And that’s what makes Reels so exciting. It gives you the option of creating your own creative content with endless possibilities of how to do that.
  • Once your video editing is done, you are ready to share your reel with the world. To post, push “>” button at bottom right of the screen. This will allow you to then add a caption and your hashtags (make sure to follow the blog for upcoming post on importance of hashtags, how to choose them and all that good stuff:)) Before posting you can also choose if you would also like your reel being shared on your feed and/or to your stories. As you will see in the example (pic) below, instagram automatically selects for your reel to be shared on your feed as well but you can choose to turn that off simply by clicking “also share to feed” button. Once you have done that, simply hit “share” at the bottom centre of screen.

Yay, congrats your first reels has now been posted. Most important thing to remember is to try and be consistent (I know I say this all the time, but it is key), create engaging content and HAVE FUN. People can sense and are drawn to people who enjoy what they do and are passionate about it so find you passion, you niche and have a blast!

Happy Posting

Arita X

Social Media Marketing

understanding the new IG algorithm and how to make it work for you

Instagram is fun, with beautiful, fun pictures/video. Users get to share their daily lives, business ideas and promote their products and brand in a creative, effective way that can reach millions of people at a click of a button. Sounds simple and a no brainer right? Not Quite most would say. As much fun as IG is, we also need to remember that its a business and like many businesses, IG is always looking for ways to improve and get its users to spend more time on the platform. It also needs to constantly keep up with its competitors, its most recent being Tik-Tok.

To understand the way IG works, I liken it to a parent or teacher. It likes all of its users but plays favourites and offers rewards. When IG launches a new feature for eg. (its latest being reels), it wants as many people using it as possible and the more you use it and “promote it”, the more the algorithm will favour your page and content and feature that to more users. So what do I mean by “promote” new features? It simply means that the way you use the feature attracts more people to using the feature and IG as a whole. This would be using call to actions in your posts, make sure to engage with people and encourage more engagements on IG. The algorithm in turn sees this and you (your content ), pulling more users to IG and will in turn show your content to more people, helping you grow your account/following. That is really the key to building your account and following with real, higher engagement levels as well.

Iv added an example below of a screenshot of one of my posts. Here I was nearing the end of the work day, along with other people in the world (many of my followers in other parts of the world may have already finished work at that time), and I did a simple story trying to touch base with everyone asking how everything is going. I love engaging with people and hearing how everyones doing, what’s been happening etc, so its a great way to engage while still being authentic and true to who you are because that truly is the biggest secret, be yourself. Nobody can do You, Like You hunny! X

Reels, which as I mentioned is IG’s newest feature. Its the short-form video sharing and editing feature, that allows you to create 15-second videos that can be created and personalised with editing tools and various effects including the option to add music and a host of other things. The easiest way to get your IG going and growing is to always try and use IG’s latest feature introductions, as this will prompt the algorithm to “reward you” and promote your account and content to more people. But what happens if you don’t like a new feature? Reels for eg. are all about creating video content and I am not a video person. So I would either need to get comfortable with making videos or I someone like me needs to put in extra effort with the rest of my content which needs to include all types of IG “promotion” like mentioned ie. calls to action, engagement with other pages, post regularly and consistently, post content that I know my audience will engage with (remember the content you create is for your audience, so it should be what they want to see, and see more of so that you get and keep them engaged). So if you love any new feature that IG rolls out, great! Use it as much as you can and leverage it to get more eyes on your page. If not, well even if you do, as a general golden rule to growing your account, use these rules to gain favour with the IG algorithm to grow on IG.

Golden Rules to grow your IG:

  • Post to IG often and consistently
  • Create quality content
  • Create and post content for your audience, not yourself.
  • Create content that encourages engagement ie. include calls to action, respond to other posts/comments, ask questions to promote conversation.
  • Check the most popular times in your country that your audience is most active, and post at those times.
  • Try to use IG’s newest feature introductions.

And that is, in a nutshell, your quick guide to kickstarting your IG and boosting your page to increase your engagement and following.

Remember to click “follow” so that you keep updated with all my posts and tips.

Happy Posting

Arita X

Arita Bagwandin – CEO / Influencer: Sol Media
Social Media Marketing

Sol Media Blog – How to win at social media

The social media marketing wave is here, and its here to stay! For a long while many people, brands and companies were convinced that this new way of “promoting and advertising” themselves was just a hype and just like many fads over the years, social media too would fizzle but we were wrong. Social media has become the best tool to use to get millions of people, wherever they may be in the world, to read about your brand, see your products and engage with you and in turn, you with your customers. It is a tool that provides almost immediate insights into what’s working, how its working and what you can change or do better or more of in order to get the desired results.

So understanding the power of social media marketing is easy, trying to navigate through the algorithms and various “must haves” in order to be truly successful at it, is a bit more challenging. Thats why we are here!

I have been on social media and in marketing for many years now, so needless to say iv picked up a few things along the way:). Little nuggets of gold that I want to share with you to help you get to where you need to be. Ill be especially focused on instagram so if that’s something you need some help with, subscribe on here and follow us on instagram to stay updated

There are little things that you can change on your instagram from the profile name you choose to your hashtags, that will help to increase noticeability and engagement. And my job is to help you understand how to work with these so that you can get on the road to insta stardom 🙂